It’s been nearly a year since my last post. I’m not sure exactly how to start blogging again other than to just do it. Truth is, although I desperately missed (aspects of) my blogging hobby, turns out I was a very confused blogger. Blogger. I started to
hate strongly dislike that word. I mean what is a blogger, really? Dictionary.com claims a blogger is “a person who regularly writes material for a blog”. Sounds pretty simple, doesn’t it?
As I approached my third year of doing just that, however, I realized that I actually wasn’t really sure what blogging was anymore. I have a website and I write about “whatever” to people who may be slightly interested (or at least temporarily curious) about what I have to say about a given subject. Does that make me a blogger? If I write crap that no one ever reads, am I still a blogger? Or, with one born every minute these days, do I have to be deemed moderately successful, making this a career (i.e. making money) in order to call myself a real blogger?
When I launched my first and original website, Beauty Isles, I thought of it as a fun way to talk about something I really enjoyed: makeup, skincare and beauty. No, really. I’m not just saying that because it’s the thing you have to say. Otherwise, we’d all seem like egomaniacs, right? And blogging was fun. Alot of fun. Until it wasn’t.
A couple of things happened all at once to turn me away from something I once enjoyed. For starters, my personal life changed drastically when my husband and I had a baby. She’s absolutely fantastic, by the way, and our everyday joy. At the same time, perhaps because my mind was focused on motherhood rather than makeup, I began experiencing “beauty blogger fatigue”. The “beauty blogger” market was already saturated when I began blogging in 2014. Been on YouTube, lately? Don’t get me wrong, it’s great that so many people wanted to use this platform to connect with others. But let’s be real, how many reviews of the same highlighter can you read before you just shut down?
Over saturation aside, while I continued to enjoy the beauty community and the world of skincare/makeup, I had to be honest with myself. I wasn’t passionate about it anymore. So, I just disappeared. My bad. I didn’t been to bail on you guys. I just had to step away for my own sanity. Fast-forward a year later. Now what?
Like I said, I do miss “blogging”. But if I’m going to try this again, it’s gotta be something that reflects who I am now. And therein lies another challenge I had to overcome. I hit a wall with the blog not only because I’d lost my drive but because I approach blogging quite differently than what has become the “norm”. Namely, putting one’s life on display. Whatever the subject matter, people put parts of their life (sometimes very edited, highly controlled parts) out there for public consumption. Don’t get me wrong – I’m not knocking it. It’s part of what draws us in as a reader and, it’s a legitimate way in which people express themselves. I’m just not willing to do it. At least not in the generally accepted, “normal” way.
Several years ago, I read an interesting article (sorry – can’t remember the source) in which the author said “people don’t follow a blog, they follow a person”. That statement has always stuck me with – mostly because it is true. With few exceptions (those exceptions being those first pioneer bloggers who’ve stuck around and built a mass following prior to market saturation), the most popular blogs these days are those associated with a “personality”. Most of the time that personality is tied to an image of a person that readers feel they can connect to.
Given these facts, I thought I could not be a proper blogger because people would be unable to connect with me – this “faceless” person behind a computer screen. The more I started blogging, however, the more I realized that just wasn’t true. Why? Because some of my favorite bloggers don’t ever show their faces and I, along with many others, have no problem “connecting” with their personalities on the page.
Now that I’ve come to terms with that aspect of blogging, I shoud settle on my subject matter, right? Kind of. I’ve decided not to box myself in by writing to be a “beauty blog”, “lifestyle blog” or “mommy blog” but just to go with the flow. Given that being a mother is large part of who I am at this point of my life, however, I decided that Beauty Isles will take a back seat (for now) as I intend to blog primarily on My Mommy Years which I launched in 2015 when my daughter was born. Depending on the subject matter, I may occasionally share posts on both sites.
Yeah, so that is where I am at now. I hope that the readers and friends who have joined me on this journey so far continued to do so. To all of you, I say “Hello, I’ve missed you and thank you for all of your support.” Let’s see with 2018. Hopefully, I’ll no longer be a confused blogger. Just a happy one.
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